Keyword research doesn’t have to be difficult. However, it is an ongoing process. It’s best practice to regularly go through the process to identify keywords within your industry, business, and products or services.
- Identify the target audience: Understanding who your client’s target audience is, their age, location, interests, and pain points can help you determine the keywords they are likely searching for.
- Competitor research: Look at your client’s competitors and their websites to see what keywords they are using.
- Use keyword research tools: Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer are some of the popular keyword research tools that can help you find keywords relevant to your client’s business.
- Analyze website data: Check your client’s website analytics to see what keywords people are using to find their site.
- Look at search engine suggestions: When you type a keyword into a search engine, you can see suggested searches. These suggested searches can provide you with additional keywords related to your client’s business.
- Ask yourself: Don’t forget to identify your goals and what keywords you think are important for your business.
Following these steps will help you identify keywords that clients and customers are using to search for your products and services. You can use them to optimize your website so to help make them more relevant in search results. We would be happy to collaborate with you on your keyword research and SEO strategy.